The Business Case

2007: Topps files bankruptcy after recalling 21.7 million pounds of frozen hamburger meat
2007: ConAgra spent roughly $150MM to cover settlements and lawsuits relating to the Peter Pan peanut butter recall of 2007, in addition to recalling over $1B of tainted product.
2007: Iams Pet Food – Tainted wet pet food resulted in $20MM decline in sales since the recalls and around $70MM decline in annual sales. Shares dropped 1.5% after the recall. The recall damaged their brand equity, not just the specific product line.
2008: Tomato/Jalapeno Salmonella Outbreak – $100MM+ in losses

These startling numbers are only the tip of the iceberg when it comes to the financial ramifications of a widespread product recall. The costs to an organization that has to issue a recall are pervasive and lingering:

• lost revenue and sales;
• quarantined and destroyed inventory;
• litigation costs and out of court settlements; and,
• brand equity destruction and plunging stock prices, damages which are long term in scope and take resources to rebuild

The business case is crystal clear: slow, inefficient, and incomplete recalls are costly in product destroyed, costly to already strained internal resources, costly in lost sales and brand equity, costly to your stock price, and perhaps even your personal compensation.

The Bottom Line: It’s a Solved Problem

We Protect Your Customers, Your Brand, and Your Bottom Line Using Our:

• 24×7×365 Recall Communications Team
• Comprehensive notification, verification, and compliance solution
• Turn-key service (we’ve gone from signature to nationwide recall IN 4 HOURS!)
  While our breakthrough technology is the backbone of our solution, we also provide best practices that help our clients reduce the organization-wide strains associated with conducting recalls and withdrawals. We work together with our clients to design the optimal solution that fits their needs, and then, as the relationship grows, constantly assess how our service can better fit their changing goals and concerns.

Your Competitive Advantage

With Instant Recall™, you can minimize your recall costs, protect your brand equity and shareholder value, and limit your litigation costs by getting the tainted product off the shelves, out of your locations, and out of the consumers’ reach within a matter of hours, not days or weeks.
We have worked with some of the biggest brands in the world on some of the biggest Class 1 recalls, and have successfully partnered with them to:

• protect their valuable customers;
• reduce their financial exposure to recalls; and,
• enhance their brand and gain consumer confidence.
  To our clients, our world class team, our groundbreaking technology, and our deep well of best practices not only assist them in their emergency communications, but also serve as a competitive advantage by keeping costs down and sustaining brand equity during times of crisis.